Almost everybody knows the rule of 10 when it comes to word of mouth.
The happy customer tells one person while the dissatisfied customer will let 10 people know about the bad service they have received.
Nowhere else in the field of ecommerce is this more important than when trading car DVD players. The average car stereo DVD doesn’t only attract the person who wants to do the car DVD installation itself, it also involves a whole lot of specific data which plays an important part in how well the car DVD player will work in the car.
It’s too late to tell the customer in responses to their questions after they have bought the car DVD from you. You need to give them the right information before they even think about making a purchase.