Automotive Blog

The Jeep brand has a lofty and historic heritage, one that was came to life during the darkest hours of World War II. At that time, the US military needed a vehicle which could move its way through the French countryside, German bogs and far eastern paddy fields, thus the Jeep was born.

Since the second world war ended, Jeep has been available to the general public and it is the vehicle which gave way to the rise of sport/utility vehicles now common with virtually all automakers.

Jeep itself has survived its own turbulence having been bought and sold several times over the course of its lifetime. Willys, Kaiser and American Motors were the earliest owners of the Jeep brand followed by Chrysler Corporation, DaimlerChrysler and the all new Chrysler LLC company formed in 2007 when Chrysler was separated from its German parent, the new Daimler AG.

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ased Overland Automotive in 1908. It was not right up until 4 a long time later when the company was officially renamed to Willys-Overland Motor Corporation. It developed many Touring, Sedan, Roadster and Coach products before it officially started developing Jeeps. Prior to the production of jeeps, the firm has developed four base models and automobile lines. It is these that are the Willys, Aero-Willys, Willys-Overland as well as the Overland. Once they’ve begun manufacturing and have presented Willys Jeeps in 1941, this was the time that they have instantly gained far more popularity. They were definitely no longer referred to as a company that produced automobiles; they were then recognized to create great good quality jeeps that may survive the perils and stresses of transportation in the course of the war.

The last Willys automobile was manufactured in 1955. Even previous to that year, the company has previously been taken over by Kaiser Motors. It was not until 1963 when the name Willys was officially dropped from all productions. Nowadays, you can still be able to come across base products or those that were definitely modeled after the original Willys jeeps.

In 1970, Kaiser-Jeep was officially turned over to American Motors Corporation. Eventually, it was bought by Chrysler plus the original CJs are now far better referred to as the Jeep Wrangler. Since 2003 until present, the Jeep Grand Cherokee is ushered in and marketed. This was inspired from the badging for the recreation on the Willys nameplate. Although the features are no longer precisely identical, the bases of the design, concept and purpose remain the same way as a type of tribute to the original design and style.